In 2017 I directed this immersive experience to launch the SS17 Ted Baker range. Shot on location in Kyiv, Ukraine, a combination of stills motion and cinemagraphs created a powerful, visual story experienced and shoppable in virtual reality and online.
The creative decision to split the sets into 180 degrees was taken to further inforce the two sided and somewhat mysterious dynamic between the mother and father characters.
/ Production: Happy Finish /
/ Credit: Director and DoP /